We rely more heavily on our sight than on any other sense – we are almost always taking information in with our eyes.
So how many colors can the human eye see? 100,000 colors? 500,000 colors? 1,000,000 colors? The average human can see 10 million colors!
The Color Marketing Group (CMG), an international association that identifies the direction of color trends, uses the slogan, “Color sells, and the right color sells better.”
When it comes to color predictions and trends for each new year, everyone is releasing their new “it” color or shade, from the fashion scene to home décor to automotive to the architectural and construction industry. This includes Valspar; they do intense research to create distinct trends and themes for the architectural coatings industry.
Valspar’s color trends closely align with those of the CMG’s International Key Colors for 2018.
Trend One: Subtle metallic and mica sparkle have become the new neutrals. From silver to graphite to blue-tones, these standout hues are more matte metallic and offer refined sparkle. Established in Europe, CMG refers to this sparkle trend as Vapor.
Valspar refers to this color trend as the “Future Lux” trend. The color implications of this trend are derived from earth minerals. These subdued colors lend a feeling of permanence and trust, and when combined with the shimmer and shine of metal, create the unmistakable look of luxury.
Trend Two: Gray – sophisticated, conservative and intelligent. As said by CMG, gray advances with a new identity, Evolve, from North America. Standing at 50% black, it feels extremely balanced and is a strong color for design schemes.
It creates a subtle effect when paired against deep shades, toning them down. Combining gray with lighter shades adds just the right touch of sophistication.
Valspar includes shades of gray in its “Always On” color trend collection.
Trend Three: Crisp and clean, Re-Value, from Latin America, embraces a healthy green with blue roots. These are welcoming, nurturing color tones that take into account our love of the planet and our love of life.
Valspar’s “Hit Pause” color collection closely resembles CMG’s Re-Value. The color implications of “Hit Pause” are rich tones and healing colors like Newborn’s Eyes and Prussian Blue. These shades help us recharge by ushering in new, positive energy
Trend Four: CMG’s final color trend for 2018 is Enjoy Life. Enjoy Life, from Asia Pacific, is pure and fresh. These are energizing and cheerful tones that symbolize the positivity of sunlight.
Valspar’s “Life in Flex” colors like Marigold and Golden Bounty are bold, expressive colors that represent newness and light.
Collectively as a society, we all help create color trends, which shape our surroundings. These iconic colors of 2018 can all be provided by Linetec.
Explore Linetec’s Color Select and Spec tool, send us a sample, or contact your regional sales manager for guidance and assistance with your project.
